TATA DOCOMO, the GSM brand of Tata Teleservices Limited has launched the T24 mobile service in Gujarat, a brand launched in alliance with the retail chain giant Future group.
According to Nipun Sharma, COO Gujarat, TATA DOCOMO, the launch is a unique marketing alliance between a retailer group and telecom operator that offers customers free talk time on purchases or recharges made at any of the Future group outlets.
Future group that operates store chains like Big Bazaar , Food Bazaar and Pantaloons will be offering this new service from 23 of its big stores spread across seven towns in Gujarat including Anand, Vapi, Surat and Bharuch.
Mayur Toshniwal, CEO, Future Group added that two more retail stores in Bhavnagar and Mehsana in Gujarat will be opened over the next six to eight months.
