Tata Digital has reportedly announced a reshuffle in its leadership team. Shivcharan Pulugurtha, chief strategy and business officer of Tata Neu, has left a year after joining the company. Pulugurtha was responsible for planning and strategy at Tata Neu. These responsibilities are likely to be split among Bhanu Pathak and Shoumyan Biswas. Pathan has been looking at operations of key platforms on Tata Neu. Meanwhile, Biswas is currently the marketing head of Tata Neu and is expected to further lead scaling Tata Digita’s loyalty programme Neu Pass. 

The company has appointed Gopal Asthana as chief executive officer (CEO) of its fashion business Tata Cliq, which has been moved to Tata Digital. Asthana, former chief business officer of Nykaa Fashion, is replacing Vikar Purohit who had quit earlier in 2023 to join Meta.