Tanla and Vodafone Idea (Vi) have entered into a partnership, wherein Tanla will be the exclusive provider of solutions to secure, encrypt and enhance performance for the entire international messaging traffic on the Vi network. The partnership is centred on Wisely, a cloud-based platform co-developed with Microsoft, and is expected to go-live by the fourth quarter (Q4) FY’2021-22.

Through this partnership, Tanla and Vi aim at reimagining the future of the messaging industry in India.

Wisely offers a digital marketplace bringing together enterprises and suppliers connected by secure express routes and Microsoft’s global network, enabled by Tanla’s patented cryptographic technology. The platform powered by blockchain ensures complete transparency and a single source of truth resulting in immutable audit trails and zero dispute settlements. Further, the platform will ensure compliance to all applicable regulations.

The Wisely Platform is designed to deliver a manifold increase of return on investment (ROI) and conversions for global enterprises. These enterprises include large tech giants as well as over-the-top (OTT) players amongst others. They will benefit from flexible business models and can develop bespoke solutions to help achieve their strategic priorities. Furthermore, Wisely will deliver enhanced experience for millions of mobile users in India through timely delivery of mission critical messages, also ensuring data security and data privacy.

Commenting on the partnership, Uday Reddy, founder, chairman and CEO, Tanla Platforms Limited, said, “Our partnership with Vi, powered by Wisely platform, is a massive step forward to lead the global digital interactions space. Wisely platform is a win-win proposition for all stakeholders – consumers, global enterprises, suppliers, and regulators, as we are committed to innovate with the entire ecosystem in mind. I am confident this partnership will help expand our global footprint by addressing the needs of global enterprises not just in India but across the world. It gives me great inspiration to expand our long-standing partnership with Vi in our joint pursuit to move all digital interactions to a secure and trusted platform.”

Meanwhile, Arvind Nevatia, chief enterprise business officer, Vi, said, “Vi Business is focused at providing technology-based solutions to enterprises enabling digital transformation, productivity and efficiency enhancement. We are the early adopters of Wisely Platform from Tanla which brings critical capabilities for our enterprise customers. Over the years, our partnership with Tanla has had a great record of success and has enabled us to serve our customers better. We look forward to building on our partnership and ensuring we are ahead of the curve in the business communication space.”