Ajay Kumar Gupta, founder and managing director, Svarn Group

In an interview with tele.net, Ajay Kumar Gupta, founder and managing director, Svarn Group, talks about the company’s focus areas and future vision…

What are Svarn’s key focus areas?

In 2005, we established Svarn Group with the goal of the providing connectivity and component solutions to drive India’s digital transformation. Over the years, we have expanded our focus to explore opportunities in critical sectors such as automotive, defence, railways, power and projects. Our current emphasis is on delivering advanced seamless connectivity solutions in these diverse industries. Our expertise in cable manufacturing, combined with cutting-edge research and development efforts, plays a crucial role in the implementation of projects involving 4G, 5G or IoT-based solutions. Our continuously growing innovative capabilities in the telecom sector are further strengthening our key customers in their quest for reliable connectivity.

How have you been assisting your customers in the telecom industry?

At Svarn, we are more than just a manufacturer of specialised telecommunication cables. With 20 years of expertise, we are an innovative global solutions provider and the preferred partner for some of the leading telecom network integrators globally. The key pillars of our success are quality, commitment and transparency. We have built our business on these values. Coupled with these values and a comprehensive range of cables and components that support telecom infrastructure, the Svarn Group partners with clients in their digital transformation journey, helping to build robust and future-ready telecom networks across the globe.

How are you harnessing innovation in cable production standards?

Today, Svarn cables are meticulously manufactured at our facility sprawling over 17 acres in Palwal, Haryana. Our manufacturing facilities are equipped with cutting-edge machinery imported from around the world, guaranteeing high quality production and punctual deliveries. Our advanced equipment, including high speed extrusion lines, precision stranding machines and automatic coiling and packaging units, is bolstered by advanced total quality management systems.

We have recently introduced electron beam technology, a pioneering solution in the cable manufacturing industry. This specialised process enhances cross-linking and polymer modification for wire, cable and tubing products, providing unparalleled protection from the heat of short circuits and enhancing tensile strength, abrasion resistance, thermal resistance, flame propagation resistance, deformation resistance and cut-through resistance. Moreover, it extends the rated life of the cables to an impressive 25 years.

This seamless fusion of world-class technology and skilled manpower empowers Svarn to maintain a commanding position in the market, delivering dependable and cutting-edge cable and connectivity solutions to our telecom clients worldwide.

What are the other product lines Svarn offers for the telecom industry?

Svarn stands as a premier manufacturer of top quality telecom enclosures in India, specialising in providing telcos with tailored original design manufacturer/original equipment manufacturer services to meet their network requirements. Our extensive range of customisable cabinets is expertly designed to safeguard and house equipment in remote sites, ensuring exceptional protection in harsh weather conditions for power management systems, telecom base stations, energy storage battery systems and radio equipment. Leveraging our extensive sheet metal design and process expertise, along with advanced computer-aided design and computer-aided engineering simulation, Svarn delivers robust and versatile products. Our fully integrated enclosures have achieved IP-level waterproof certification (IP54/55/65/66). We are fully equipped to offer customised solutions, including rain canopies, plinths, ventilation fans, active cooling components, power solutions and surface coating materials tailored to ensure the optimal performance of the telecom cabinets.

How do you envision the company’s growth by 2030?

We envision the Svarn Group becoming one of the world’s leading cable manufacturing companies by 2030. This will be achieved by embracing Industry 5.0, which emphasises complete integrated manufacturing solutions. At Svarn, we are committed to sustainable manufacturing practices. This includes reducing waste, optimising resource use and adopting eco-friendly technologies to minimise the environmental impact.

We firmly believe that to transform and sustain as a gold standard, we need to constantly reinvent our processes and systems. We aim to establish an automated mechanism of skilled workforce and equipment that coexist in perfect harmony with time, innovation and self-develop