Sterlite Tech has strengthened its global leadership team with the appointment of Steve Bullock and Richard Eichhorn to head the North America and the Europe, Middle East and Africa (EMEA) regions respectively. Bullock will be responsible for enabling the company’s engagement with leading telecom, internet and CATV service providers in North America. Prior to joining Sterlite, he was working with TE Connectivity as vice-president, Global Go-to-Market, for the Broadband Network Solution Division. In the past, he has been associated with IBM, General Instruments, Motorola and Google. Meanwhile, Eichhorn has been associated with companies such as Reichle & De-Massari AG, Nexans Cabling Solutions, Anixter and Alcatel Connect. His last assignment was with Wesco International, Inc. as sales director, EMEA.