starsports.com and Twitter have expanded the scope of their partnership, wherein Twitter customers will now be able to directly view starsports.com videos in-stream, without leaving Twitter.
As part of the partnership, whenever a link to starsports.com is tweeted, Twitter users on mobile will have the option to download the starsports.com App.
Earlier this year, @starsportsindia also became one of the first handles that viewers could follow through Twitter?s SMS service and choose to receive tweets from the account as texts.
