Sistema Shyam TeleServices Limited (SSTL) has introduced recharge coupon titled, ?Women MPowered? to mark Women?s International day.
With a first recharge for Rs 102, the coupon offers women special benefits with subsequent recharges of Rs 76. The benefits include lower calling and SMS charges, calling facility even when balance is negative and free security tips.
Leonid Musatov, chief marketing and sales officer, SSTL, says, ?With the incidents of crime on the rise especially against women; the challenge is to come up with innovations to create a safer environment. This Women?s Day, we are doing our bit by launching MTS Women MPowered. It includes a range of special initiatives aimed at empowering our women customers. Starting with Delhi, the plan is to roll out this initiative in other circles over the next few months?
