Spice Retail Limited has won the coveted Golden Peacock Award for Innovative Product for its flagship model Spice Stellar Pinnacle Pro Mi 535.

The award has been conferred to Spice for launching the country?s first smartphone with a 5 megapixel Wide Angle Front camera. Having won the Golden Peacock award for launching India?s 1st 3D phone in 2010, and for the country?s first Dual mode phone in the year 2007, this is the 3rd Golden Peacock award in the same category for Spice. The award was declared by the Awards Jury under the Chairmanship of Justice P. N. Bhagwati, former Chief Justice of India and Co-Chairmanship of Justice (Dr.) Arijit Pasayat, Chairman, Authority for Advance Ruling (Customs, Central Excise & Service Tax) & former Judge, Supreme Court of India & former Chairman, Competition Appellate Tribunal of India.The award was presented to Mr. T M Ramakrishnan, CEO, Devices, Spice Retail Limited by H. E. Smt. Sheila Dikshit, Hon?ble Governor of Kerala in the presence of distinguished gathering of business leaders, jurists, academics, environmentalists, economists, legislators and policy makers.

On receiving the award on behalf of Spice, T M Ramakrishnan- CEO, Devices, Spice Retail Ltd, said ?This is a proud moment for us and we are elated to have received this award. It is very encouraging to see all the efforts being recognized and celebrated all the same. We have set a new benchmark in the industry by adding a 5MP front camera with Wide Angle View, enabling group video chats. Also, as an environment conscious organization, we ensured that the materials used in the device was recyclable that could be reused to make new products. The phone contained some metals, when recycled properly; these could be put back into circulation, decreasing the need for new metal mining. Recycling reduces the need for raw materials, saves energy, helps mitigate Global Warming and reduces pollution, reduces waste products in landfills; therefore preserving natural resources for the future and saving the planet. We will continue to focus on innovation and use the latest technologies to develop products at aggressive price segments. ?

Introduced in 2013, Stellar Pinnacle Pro Mi 535 is the 1st ever smartphone with a 5 Megapixel Wide Angle front camera. Presented in a sleek body, elegant contours and an impressive stylish design, this phone comes with 1 GB RAM and 16 GB ROM which is expandable up to 32 GB through a micro SD card and is powered by a mammoth 2550mAh Li-ion-Polymer battery. Stellar Pinnacle Pro Mi-535 has superior user-interface & features like HD Video recording & play, USB OTG, Pop-up play; Flip to Mute; Intelligent Answer; Direct Call; Gesture Screen Lock; Hi Connect; Boot Acceleration and Power Saving Mode. Wi-Fi Tethering ensures full time connectivity for social media buffs.

Stellar Pinnacle Pro Mi 535 also brings your digital world to life with its impressive 8 megapixel Auto focus rear camera along with Panorama mode. The Hi Camera application in Pinnacle Pro is an advanced tool which provides quick access to various camera modes like Panorama, HDR, and Smile detection.