SpaceX has appointed Sanjay Bhargava as Starlink’s country director for the Indian market effective October 1, 2021.

Starlink, an initiative of SpaceX, is one of the leading satellite broadband services in the world that is rapidly expanding its presence in countries. The service relies on a constellation of low earth orbit satellites to provide internet connectivity to even the remotest parts of the world.

It is among the several companies vying for a share of the relatively nascent satellite broadband market in India. Starlink had launched its public beta service in October 2020 and is planning to come out of its beta phase in October 2021.

Commenting on his appointment, Bhargava stated that he shares a common vision with Starlink to support a connectivity transformation in India, starting with the rural parts of the country.