Sony India plans to scale up its business in the country by investing Rs 5.5 billion in 2012.
The company?s focus will be on its mobile handset business. The company business plan is to not only to add value to its mobile business, but also integrate all mobile devices like tablet personal computers and other electronic items.
In 2011, mobile business contributed about 15 per cent to Sony India?s revenue of about Rs 63 billion. The company is expecting growth of about 40-45 per cent in its overall revenue in the financial year 2012.
Sony India will increase its retail outlets from 10,000 shops in 2012 to 16,000 shops in 2013. It will set-up outlets exclusively for its handset business.
The company has a product portfolio of about 20 smartphones priced between Rs 9,999 and Rs 35,000.
