ServiceNow has appointed Ganesh Lakshminarayanan as its managing director (MD) and group vice president (GVP) of India and South Asian Association for Regional Cooperation (SAARC) team.

Lakshminarayanan brings deep expertise in India’s enterprise sector, having worked at Airtel, Dell Technologies, and more.

Lakshminarayanan is currently the CEO of Airtel Business’ India operations. In this role, he was responsible for further strengthening the telco’s market leadership in the business-to-business (B2B) segment and accelerating growth on the back of enterprises’ digital transformation initiatives. He was also an advisor to start-ups like Practo, Belong and Porter and served on the executive councils of the National Association of Software and Service Companies (NASSCOM) and the Federation of Indian Chambers of Commerce and Industry (FICCI).

Moreover, ServiceNow had announced two growth investments in its partner ecosystem in India with inMorphis and Prodapt earlier this year.