Samsung is planning to leverage social media platforms to sell its smartphones. To this end, the company has asked its offline retailers to set up a business page on Facebook in order to sell smartphones.
Furthermore, considering that many offline retailers may not be tech savvy, Samsung is training them on setting up a Facebook business page. The company has trained around 800 retailers, in the first phase.
Once the business pages are created on Facebook, retailers can engage with potential consumers to share information such as e-detailers and e-catalogues on available Samsung phones.
In addition to Facebook, Samsung smartphones can also be ordered through WhatsApp by contacting the local retailers on retailer’s WhatsApp Business app.