Samsung India has appointed Shirish Agarwal as director of marketing. This is his second stint at the company. He earlier served as the deputy general manager of marketing at Samsung India for 10 years. Prior to the appointment, he was the head of marketing communication and brand at Panasonic India.
Agarwal started his career at Cyber Media. He has also worked in companies such as Times Internet and HP. His specialities range from brand strategy, strategic planning, account management, media planning, market research, sales promotion, direct marketing, trade marketing and channel marketing.
Agarwal holds a masters degree in business administration specialising in marketing from Sungkyunkwan University, South Korea.