Samsung Electronics, the leading mobile phone provider, today enhanced its Smartphone portfolio in India with the launch of 3 new ?Wave? series of handsets based on its proprietary platform, ?bada? , as well as the Windows based , Omnia 652. The launch of Wave 525, Wave 533 and Wave 723 follows the launch of the first Wave phone in June this year along with the Android based Galaxy S. The new Smartphone models represent the perfect blend of smart looks and smart performance at more affordable price points.
Announcing the launch, Ranjit Yadav, Country Head, Mobile & IT, Samsung India stated, ?The New smartphones reinforce Samsung?s commitment towards enhancing and democratizing the Smartphone experience in India. The use of different platforms for our smartphones is primarily designed to give consumers a choice and provide them with a rich, connected mobile experience based on applications, content and entertainment.?
The Samsung Wave525, Samsung Wave533 and Samsung Wave723 include 3.2? WQVGA TFT displays and a 100MB internal memory with a free 2GB microSD card (expandable up to16GB). The simple, intuitive UI of the phones which is a key characteristic feature of the bada platform offers users effortless customization, interactivity and an unmatched support for social networking, device synchronization, content management and A-GPS feature which provides location based services in Google Maps. ?bada? is also open and configurable thus letting developers create boundless new applications for the phones which can be downloaded from the Samsung Apps Store.
The easy access to Samsung Apps store with a single touch of the home screen is an interesting feature on the handsets. With the Apps store, users can enjoy a multitude of apps choices from various categories which include ? games, news, social-networking utilities and more ? all designed specifically for Samsung smartphones. The Apps store also gives users compact and easily downloadable apps in 2.5G environment. Users can get App recommendation, free apps without signing-in and updates. Further, the new phones provide the option of browsing and downloading multiple Samsung Apps on the PC which can be installed in the phone later.
The Samsung Wave 525:
Designed for users who prefer to live a digitally connected lifestyle, the Samsung Wave 525 is equipped with the Social Hub feature where one can easily integrate all mail, SNS, e-mail, SMS, MMS and Contact numbers in the phonebook itself. Besides calling and SMS, users can initiate SNS, e-mail and calendar from the phonebook with just a single touch. The 3.2 MP camera allows easy capture of life-like images and the FM radio and music player with music recognition features lets the user enjoy all their favorite tracks. The Touch wiz 3.0 delivers the most intuitive experience along with Hybrid widgets. The home screen can be further customized upto 10 screens and has a Sweep Interaction phonebook feature. The HTML5 supported Dolphin Browser 2.0 offers a good mobile browsing experience and the hi-speed connectivity option on Samsung Wave 525 is supported by BT 3.0, USB 2.0 and Wi-Fi 802.11/b/g/n. Aesthetically designed with a slim 11.7 mm body which fits comfortably in the palm of the hand, the Samsung Wave 525 has a 1200mAh battery life which provides up to 15 hours of talk time and up to 900 hours of standby time. The Samsung Wave 525 is priced at Rs.8800/-.
The Samsung Wave 533:
The Samsung Wave 533 is the smartest messaging phone with a full slider QWERTY keypad. Together with the ?Social Hub? feature, it offers a total integrated messaging solution. It even has Facebook & Twitter Native clients that give complete SNS functionality optimized for the Wave 533 screen. The handset is further powered by Native SNS applications and supports instant messengers like Palringo, G-talk, Facebook, Yahoo and MSN chats. In addition, these instant messengers can be accessed from one single platform for easy access to various IM contacts. The 3.2 MP camera, FM & music features further add to the overall multimedia appeal of the phone. While the Hybrid Touch and QWERTY design, customizable home screen and widgets enhance the user experience of the phone, the rapid connectivity options like Wi-Fi 802.11b/g/n, BT 3.0 EDR and microUSB ensure that the user is always connected. The Samsung Wave 533 has a 1200mAh battery which offers upto 14 hours of talk time and upto 1090 hours of standby time and is priced at Rs. 9900/-.
The Samsung Wave 723:
Designed with a premium integrated leather flip and brushed metal back cover, the Samsung Wave 723 is sleek and slim at 11.8mm. The phone captures all the essential features of the Wave series like the intuitive Touch wiz 3.0, Hybrid widgets, Sweep Interaction phonebook and Social Hub features. The rich multi-media experience of the Wave 723 is enhanced with the powerful 5 MP camera with LED flash, Music Player and Sound Alive feature which ensures great acoustics, even from a small mobile on earphones with a 3.5 mm jack. The Communities 1.0 feature facilitates easy uploading of photos and other files to Facebook, MySpace, Flick, YouTube and more. The enhanced connectivity for the phone is provided by BT 3.0, USB 2.0, Wi-FI 802.11 b/g/n. The Samsung Wave 723 is priced at Rs. 13500/-
With the launch of 3 new Wave phones, the entire Wave portfolio of 4 phones (which includes the original Wave phone ?S8500) is now available at a Price Range of Rs. 8,800/- ? Rs. 19,100/-.
Samsung Omnia 652:
Based on Windows 6.5, the Samsung Omnia 652 provides a perfect balance between personal and professional life. Equipped with ActiveSync feature, which allows full access to business Push e-mail (on MS Exchange server or Google), even when the user is out of office. Additionally, the Omnia 652 allows users to configure Personal e-mails on Yahoo and Windows Live. With the Microsoft Office 2010 pre installed on the phone, users can create, view and edit important PowerPoint (only view & edit), Word and Excel documents. Further the ergonomic QWERTY keypad and the customizable Home Screen enables easy access to favorite contacts, new wall paper options and online widget support. It is future ready with 3G (HSDPA) & a video telephony camera.
With the Omnia 652 users can connect and network easily through Native Facebook & Twitter client SNS access, message instantly with Windows Live, Palringo (includes GTalk & AOL) and Yahoo IM. The phone is powered with Wi-Fi, Bluetooth, USB and a GPS which provides location based services in Google Maps. Designed elegantly with rounded edges, sleek surface and an organic bodyline in back cover, the phone has built-in entertainment feature like3.5pi Audio ear jack, 2.0 megapixel camera, Sound Alive, Internet Explorer 6, YouTube Apps and upto 16GB of expandable memory. The phone has 1500mAH battery (2G: upto 12 hours of talk time and 600 hours standby times & 3G: upto 7.3 hours talk time & 441 hours standby time). The Samsung Omnia 652 is priced at Rs. 10,600/-
The entire Samsung Smartphone portfolio consists of 8 phones in Android?, bada and Windows platform at a price range of Rs.8,800 ? Rs. 31,500.
