Samsung Electronics said it expected to sell more than the 100 million mobile phones it had originally forecast for 2005, and said it was studying an entry into the low-cost handset segment. The world’s number three mobile phone maker from South Korea, which has until now focused on mediumto high-priced mobile phones, said it was reconsidering its strategy due to exploding demand in emerging markets for very cheap phones from bigger rivals such as Motorola. While Samsung’s cheapest phone costs around 70-80 euro, Motorola’s costs less than $40 before taxes. It has, in fact, announced handsets for less than $30 by early 2006.
