Route Mobile has partnered with Truecaller to expand the reach of the latter’s business messaging platform. The collaboration aims to help enterprises connect more effectively with their customers through interactive and trusted messaging, the two companies said in a joint statement.
Under the partnership, Route Mobile will enable access to Truecaller business messaging, allowing enterprises to deliver secure and trusted communication at scale. The tie-up is aimed at enhancing user engagement by enabling businesses to reach more than 500 million monthly active users globally on Truecaller.
The platform supports both one-way and two-way communication, with features including verified business messaging, hyperlinks, smart-priority sticky notifications and read receipts.
