Route Mobile Limited has partnered with Robi Axiata Limited in Bangladesh as a technical enabler and sales partner for rich communication service (RCS) business messaging.

Under this partnership, Route Mobile will provide complete managed services for RCS business messaging (RBM) to Robi. Route Mobile will onboard clients in Bangladesh and provide 24×7 support to clients in addition to other technical and operational activities like maintaining application programming interface (API) documentation, managing billing, invoicing, and reconciliations while covering the comprehensive process seamlessly. As a sales partner, Route Mobile will aid RBM sales in the Bangladesh market, which will benefit Robi’s 11 million RCS-enabled Android customer base. Further, as RBM gets introduced in Bangladesh, the volumes are expected to touch 1 billion messages over the next three years.

Commenting on the partnership, Rajeev Sethi, managing director (MD) and chief executive officer (CEO), Robi Axiata Limited, said, “We are immensely proud to be the first mobile operator in Bangladesh to offer this uniquely innovative service. Expanding our partnership with Route Mobile will enable us to leverage their strong RBM-tech capabilities in orchestrating our customer journey to improve trust and convenience.”

Meanwhile, Rajdipkumar Gupta, MD and group CEO, Route Mobile Limited, said, “We are excited about deepening our engagement with Robi. Our collaboration will showcase our technical and sales expertise in managing their huge customer base for RCS. Additionally, it will enable Robi to expand its market reach in Bangladesh, enhancing the momentum towards rich interactive messaging and accelerating the adoption of next-generation technology.”

RBM is a multimedia-enabled rich interactive service by Google. A brand can engage with its customers securely and build trust through RCS business messages. It enables rich content like images, carousels, suggested replies, and chatbot capabilities. Currently, these messages can be delivered to all RCS-enabled Android phone users in their default Messages app. Route Mobile is a certified partner of Google for RCS messages.