Route Mobile Limited has announced the launch of its Omni­channel Experience Automation Network (OCEAN), a personalised omnichannel customer experience (CX) suite. It has also expanded its digital identity security suite, TruSense, with the launch of three new products – TruScore, TruAuth and TruFa.

OCEAN is a personalised omnichannel CX suite that lets enterprises engage with end-users through a unified experience to deliver personalised messages across all customer touchpoints including mobile, web and social channels. This platform can be leveraged by various industries including banking, financial services and insurance (BFSI), retail, e-commerce, hospitality, travel, media and logistics to enhance their user engagement. OCEAN brings all customer conversations on a single platform, allowing brands to understand preferences through advanced analytics and leverage conversational user experience to provide a more responsive customer support.

The OCEAN platform is one of the first products to come out of Route Mobile’s R&D centre, RouteLab, which was established in Bengaluru in 2022.

Trusense Identity Limited, a wholly owned subsidiary of Rou­te Mobile, has introduced three new products — TruScore, TruAuth and TruFa. TruScore gives businesses actionable insights into phone number trustworthiness. TruAuth enables secure pho­ne number verification with an improved customer experience and TruFA provides a single interface for phone number verification, combining number intelligence with both new and traditional au­thentication channels. These offerings will strengthen BFSI, gaming, retail and e-commerce companies that require a powerful authentication and risk management solution to protect their customers from digital frauds, social engineering scams and SIM card swap frauds while ensuring a hassle-free user experience.

These solutions further strengthen Route Mobile’s offerings and will enable enterprises to go beyond the traditional commu­ni­cations platforms as a service to create a robust, secure and om­ni­channel customer communications strategy.