Route Mobile Limited has signed an exclusive SMS firewall solution and connectivity service agreement with a leading mobile network operator (MNO) in Sri Lanka to provide an end-to-end A2P monetization suite for all international application-to-person messaging (A2P) SMS’ terminating on its network. Under the terms of the agreement, Route Mobile will serve as the exclusive partner of the MNO for a duration of 2 years, as the company looks to strengthen its market position and increase its presence in Sri Lanka.

Commenting on the development, Rajdipkumar Gupta, managing director and group CEO, Route Mobile, said, “We are honored to be selected as an exclusive partner by the premier MNO in Sri Lanka and we anticipate great success as we collaborate to strengthen our market presence. Our artificial intelligence (AI) / machine learning (ML) based A2P SMS firewall solutions are leveraged by leading MNOs across the globe, to detect and block leakages due to grey route traffic terminating on their networks. Further, our CPaaS platform drives significant international A2P SMS volumes from leading global enterprises onto the networks of our MNO clients. This exclusive partnership with the leading Sri Lankan MNO has yet again validated our robust firewall solution coupled with our reach with large global enterprises. We are confident that our solutions will minimise revenue leakages for our newly on-boarded partner MNO. While optimising revenues for the MNO, this engagement also creates incremental revenue potential of approximately Rs 1.30 billion, as per our internal estimates, for Route Mobile, over the contract’s tenure of two years. The engagement is slated to go live in around 10 weeks from now.”

As part of the exclusive engagement, Route Mobile will provide its comprehensive real-time AI/ML based A2P SMS Firewall solution to the Sri Lanka based MNO. The firewall solution will enable the MNO optimise monetisation, by effectively monitoring, identifying and filtering grey route international A2P SMS traffic terminating on its network. Route Mobile will also provide managed services related to the firewall solution to the MNO. Further, as an exclusive partner, Route Mobile will leverage its reach with large global enterprises to drive international A2P SMS traffic termination on the Sri Lankan MNO’s network.