Roamware, has rebranded itself as Mobileum. With the unveiling of a new logo, Mobileum has adopted Just Wisdom platform to serve its 615-strong mobile operator customer base, spanning 168 countries. In 2013, Mobileum (formerly Roamware) entered the telco big bata analytics market and announced a strategic technology and sales partnership with IBM.
Mobileum?s Just Wisdom positioning is endorsed by its rich experience and judgment gained by processing petabytes of mobile operator data regularly for the past 13 years.
Mobileum?s analytics offerings include Traveler Analytics, which enables operators to understand and better monetise the traveler segment; Analytics for customer experience management that provide operators rich and predictive insights into a subscriber?s experience across the relationship lifecycle and facilitates real-time responses to issues, and data monetisation which adds a new revenue stream for operators, from the sharing of target segment insights with third-party brands. Mobileum will continue innovating on its industry leading mobile roaming solution portfolio as roaming enters the LTE era.
Mobileum?s Analytics offerings are powered by the Mobileum Wisdom Platform, a Telco Big Data Analytics platform that can process data at rest and in motion, from multiple sources from within the operator?s network, business and operational systems as well as from the web, social media and apps.
?Roamware has a strong brand heritage in mobile history, as a pioneer of the roaming age and as a leading innovator in mobile roaming. As Mobileum, the company is embracing the data age and is best placed to offer operators greater value from their biggest underutilized asset – data. I am excited to be a part of the next era of big data analytics innovation with Mobileum?, says Ori Sasson, chairman and chief executive officer, Mobileum Inc.
