TATA DOCOMO, the first private sector operator to launch 3G services in the country, having launched 3G services simultaneously in all the nine circles where it won the license has introduced several exciting applications for its 3G customers.

In areas such as entertainment, m-commerce, m-education, etc, 3G is already hitting the right notes for the company. DOCOMO is working directly and partnering with various organisations to offer a host of relevant 3G services on mobile devices that add value to one?s life, well beyond talking.

In a way, it?s taking the mobile device away from people?s ears?to their eyes!

Popular 3G Applications include:

Mobile TV: With DOCOMO?s 3G life service, the user can watch Live TV on the go and also browse through the program guide to know more about programs currently playing. Besides, the user can also pause and play channels.

Video Calling: With the launch of this service, customers can have face-to-face conversations with other users on their phones. DOCOMO?s 3G service allows the user to access live, real-time video calling facility.

Video on Demand: With this service, one can watch and download exclusive videos on the mobile phone?anytime, anywhere. One can also enjoy special mobile premieres and movies exclusively made for mobile devices, alongwith news and weather

DOCOMICS: This is a mobile-based comic viewer application.

Live Prayer: This service lets the user watch and listen to prayers and Aarti from many prominent places of religious worship across the country

Route Finder: This application provides directions from the subscriber?s current location to the destination. The device automatically detects the user?s current location and provides directions to the preferred destination. The application automatically identifies the device configurations and capabilities, and responds with the optimum route?either vide an SMS or as a map acts as a smart route guide

Smart Pilot: This application provides turn-by-turn route directions on the user?s mobile through visual and voice assistance

The company?s 3G services are already available in over 150 cities and more cities are getting added in a phased manner. A sizable proportion of data customers are expected to adopt 3G in the ongoing fiscal year.