Research In Motion reduces smartphone prices by up to 26 per cent

Research In Motion (RIM) is pulling out all stops to increase its presence in the country?s smartphone market.

After it slashed the price of its PlayBook tablet, the company has now announced an up to 26 per cent reduction in smartphone prices.

So, while the price of the Curve 8520, an entry-level handset, has been reduced by over 18 per cent from Rs 10,990 to Rs 8,999, the price of the Torch 9860 has been reduced by over 26 per cent, from Rs 29,990 to Rs 21,990.

Similarly, the price of the Curve 9380 has been reduced from Rs 20,990 to Rs 16,990 and the price of the Curve 9360 has been reduced from Rs 19,990 to Rs 18,990.

Commenting on this move, Sunil Dutt, managing director, India, RIM said that this is expected to help the company tap a wider segment of the Indian handset market. He added that these four handsets comprise 60 per cent of the business in India.