According to a recent report by Opensignal, Airtel is fast gaining ground in India while Reliance Jio is losing customers due to poor network experience.
Further, the report added that the data shows that until August 2020, Airtel and Jio had been steadily gaining smartphone users, and in this period, both operators were at par in the net users gained. From September 2020 onwards, when carriers once again decided to hike prices, Airtel continued to gain users until the end of the year. However, that trend on Jio’s network more or less flattened and then gradually started to decline, the negative trend was more pronounced from mid-November 2020 onwards, the report added. In contrast, Vodafone Idea (Vi) had been steadily losing customers since the beginning of 2020 and only started to see a deceleration of this trend from mid-November 2020 onwards.
The report added that by the end of 2019, the three leading carriers Airtel, Vodafone Idea and Jio decided to raise their tariff, signaling a truce to their price wars that changed the dynamics of the market significantly. “This indicates that mobile network experience is critical to understand mobile subscriber churn in India. Operators that wish to reduce churn levels in India must segment their smartphone users’ based on the quality of users’ mobile network experience,” Opensignal emphasised.