Realme has appointed Sudhanshu Raj as the new chief operating officer (COO) for its India operations with immediate effect. In his new role, he will report to Sky Li, chief executive officer (CEO) and founder, Realme, and will be responsible for driving the market growth strategy and ‘Leap-forward Climbing Plan’ in India.

Raj possesses extensive experience across diverse sectors, including sales, corporate alliances, retail, and distribution, acquired through his tenure at various Indian and international brands. He previously held the position of head of strategy development and operations at ESWOP Technology Private Limited. Additionally, he has also worked at Lexin India Technology Private Limited, Dizo, Oppo Mobiles, and Daikin Air Conditioners.