According to Nielsen’s India Internet Report 2023, India recorded 700 million active users on the internet as of December 2022. With almost 425 million registered internet users in rural India,  the number was almost 44 per cent higher than in urban India which amassed to 295 million active internet users.

The report also revealed that nearly half of the rural population is still not actively using the internet. The active internet user base age is 12 years and older has increased by more than 20 per cent year on year to reach 595 million in 2022. With a growth of 30 per cent in rural areas, urban India managed to grow by 10 per cent only, with the growth of female users by 27 per cent and male users by around 18 per cent. The report also pointed out that nearly 90 per cent of internet users were daily users. Another important factor from the study was that nearly one out of every five Indians watch digital news, which saw a 20 per cent increase over the past year