Optiva, a company providing communications service providers (CSPs) worldwide with cloud-native revenue management software on the public cloud, has appointed Ganesh Balasubramanian as chief revenue officer (CRO).

Balasubramanian has a proven track record of driving exponential revenue growth, managing complex business transformations and building and strengthening global leadership teams and product lines. He joins Optiva from Netcracker where he held various leadership roles across the globe.

Commenting on the development, GaneshBalasubramanian, CRO, Optiva, said, “Optiva has been reinventing itself with invigorated focus on Customer Success. With the new leadership team and one of the largest investments in R&D in the industry, Optiva is well poised to support CSPs on their 5G and digital journey. The ground-up, cloud-native Optiva BSS products, power of the public cloud and software as a service (SaaS) model is helping CSPs to rapidly roll out offerings in this ever-changing market. I look forward to continuing and growing Optiva’s work as a product trailblazer and market disruptor.”

Leveraging his experience, Balasubramanian will take responsibility for Optiva’s revenue-generating functions, including its global, go-to-market strategy and execution with a focus on aggressive SaaS growth.

Further, Danielle Royston, chief executive officer (CEO), Optiva, said, “Ganesh’s expertise and vision are powerful for our customers and their cloud journey. Optiva has reimagined BSS and engineered products that align with the future of telco. Ganesh’s industry knowledge and experience will help customers to turn the competitive, disruptive and constantly-changing telecom market into an opportunity for great success.”