With an aim of redefining user experience, Oppo India has announced the setup of a specialised ‘Power and Performance’ lab at its Hyderabad research and development (R&D) centre. This lab will serve as a cornerstone for driving innovation to make devices more energy efficient with the current use cases by developing real-life scenarios.
This newly established lab will challenge crucial issues like software bugs head-on and innovate for solutions that will be instrumental in elevating the end-user experience. Equipped with the state-of-the-art tools and facilities, the lab will aim to augment user experience even with heavy usages like gaming, photography, videography, video calling and streaming by driving innovations towards building smoother performance and higher battery life. The engineers in the lab will also work on innovating other facets of performance including battery retentions, improving device heating thereby boosting the product experience of the end-user
Commenting on the launch, Tasleem Arif, VP, and R&D Head, Oppo India, said “The setup of the ‘Power and Performance’ lab marks the third important development towards realising our dream of building an entire product development ecosystem from India. Aligned with our vision of ‘Inspiration Ahead’, which takes optimism and inspiration against the challenges and uncertainties everyone is facing, we are aiming to build a self-sustainable ecosystem for smartphones, from innovation to manufacturing in India. This lab will prove a momentous development for driving the next big revolution in user experience, especially with the advent of 5G in India. The lab will develop solutions that showcase stellar power optimization and unmatched performance which would be a must for every 5G device. Through this set up of optimisation lab alongside the R&D centre, we aim to develop technology for mankind from OPPO which will end up in the hands of millions of users globally.”
The newly established lab will mark an important step towards driving research and innovations for a consistent premium experience for the user through the lifecycle of the product, with a special focus on delivering fast and smooth performance. The power lab will focus on the modifications on the OS levels to decrease the overall power consumption even during heavy usage and reduce the heating effect on the device for a safer and premium experience.
The R&D driven from the performance lab will develop products which offer consistent user experience. This will be achieved through state of the art equipment installed in the lab which helps the team test, optimise and innovate. In addition lab will ensure improved user experience and enhanced performance metrics of all the upcoming devices is achieved as well as maintained under majority of the usage scenarios including high performance gaming, video capturing, low light photography and other processing intensive operations. The product innovations driven from this lab would ensure high standards of power and performance in the future line of products by Oppo.