As per industry sources, OnePlus co-founder Carl Pei has quit the company and is now planning to start his own venture.

Pei is believed to have played a crucial role in establishing OnePlus’ smartphone lineup, including the recently launched Nord smartphone.

During his stint at the company, Pei devised marketing strategies to establish a foothold in the smartphone market for OnePlus’ offerings. In fact, during the initial years, the company majorly sold its phones through invites and other non-conventional means.