ONEOTT iNTERTAINMENT Limited (OIL) has achieved a milestone by crossing 100,000+ home broadband subscriber additions in the fourth quarter (Q4) of the financial year (FY) 2020-21. OIL has attained a momentum of more than 1,000 subscribers-a-day on its way to crossing the 600,000+ mark, to retain its position in the top 5 private ISPs in India.
Commenting on the development, Yugal Kishore Sharma, Chief Executive Officer, OIL, said, “Internet use cases have moved beyond browsing and social networking to work-from-home (WFH), on-line education, OTT entertainment & gaming, online-shopping, online-health, e-governance and others. This requires Broadband connections to deliver real ‘high speed’ to support multiple users, devices and sessions with consistency and near 100 per cent availability. This is the period which actually separates the boys from the men. We have imbibed learnings from the evolution of the telecom sector, not just in India, but globally – and we’ve applied a lot of those learnings to our own business model to ensure robustness and sustainability. OIL has adapted to this consumption surge by doubling its internet capacity on the supply side without passing the additional cost to its customers to maintain customer experience. That remains one of the key factors driving the performance and maintaining the momentum as we set our sights on our next milestone.”
OIL has implemented unique business models to facilitate its rapid growth. The concept of “DST” or Direct Sales Team has now evolved into Digital Sales Teams, where OIL is supplementing the traditional ‘push’ method of sales with digital mediums. OIL has consistently strived to transform the lives of its customers specially in these WFH times by providing a high quality and high availability internet experience backed by a proactive & responsive customer care. OIL has made a mark for itself in the industry by consistently delivering high on performance and growth. It has in fact achieved an incredible 42x growth over the last 5 years – with commensurate growth in revenues.
Further, Vynsley Fernandes, MD and CEO of NXTDIGITAL, “TEAM ONE has redefined the business of broadband in India through innovative modelling, getting in the right skillsets and developing a performance centric organisation culture. The results of a focused strategy of OIL as demonstrated is visible in OIL’s consistently raising the bar on Q/Q basis ”.
