nubia, the boutique smartphone brand of ZTE has registered 2.5 million orders for the Z5S and Z5S mini on JD.com.

The favorable market response to Z5S, priced at RMB 1,999, and Z5S mini, priced at RMB 1,499, surpassed a sales record previously set by Xiaomi. The two new smartphones were designed using consumer feedback garnered by nubia and JD.com in a C2B (consumer to business) approach. Z5S and Z5S mini are the first phones in China to offer the optical image stabiliser feature.

The new NEOVISION 3.0 system on Z5S and Z5S mini bring the feature of independent white-balance to smartphone users in China for the first time, after nubia pioneered independent focus and independent light-metering. The advanced imaging technology offered on Z5S and Z5S mini have earned the new handsets the moniker of ?single-lens reflex (SLR) smartphones.? In addition, nubia?s industry-leading photography technology is now available for beta downloads (nubia Camera) by users of other handset manufacturers.