Building on their global alliance to develop and deliver an innovative mobile and web based marketing service for small businesses around the world, Nokia and Intuit today announced that the offering has made its global debut in India. Called Intuit GoConnect, the service can help small businesses strengthen relationships with customers and increase repeat traffic to their business. A marketing pilot for GoConnect begins today in New Delhi and Chandigarh.
Aimed at the millions of Indian micro and small businesses with less than ten employees, Intuit GoConnect makes it easy for users to create personalised messages that resonate with their customers, from a special offer for their birthday to a note to let them know their order has arrived. More effective, less costly and easier to use than alternative manual methods, GoConnect helps micro and small businesses differentiate themselves from the competition through relevant and timely communication.
Intuit GoConnect is a subscription service that works via mobile phone and the Web. The service is available through Nokia Priority Dealers as well as www.intuit.in/goconnect. A six month subscription for Intuit GoConnect costs Rs. 2400 and includes 10,000 SMSs. A year?s subscription costs Rs 3,600 and includes 20,000 SMSs. GoConnect is initially available for Nokia C3, Nokia C5, Nokia E71, Nokia E72, Nokia E75 and Nokia 2730 handsets, with more being added at the beginning of December. For more information, please visit www.intuit.in/goconnect.
?Our research shows that access to information technology has been one of the limiting factors for most small businesses especially when they work in a heterogenous network based environment. They often struggle with finding the appropriate service that helps them to effectively reach out to their customers,? said Vipul Sabharwal, sales director, Nokia India. ?Intuit GoConnect is a breakthrough service to help small businesses deepen relationships with their customers, leveraging Intuit?s expertise in small business solutions and Nokia?s expertise in mobile and location based services,? added Antti-Jussi Suominen, general manager, Commerce, Nokia.
?After thousands of hours of observation and research with Indian small businesses, we believe we?ve created a solution that will help our customers stay ahead of the pack in today?s competitive environment,? said Terry Hicks, Vice President and General Manager, Intuit Global Small Business. ?With Intuit GoConnect, we hope to offer them a way to grow through strengthened customer relationships, with targeted communications that increase repeat customer visits. We are thrilled to work with Nokia to bring our respective areas of expertise to offer this revolutionary service.?
