nexGTv, India?s premier mobile TV service has bagged the official mobile live streaming rights of Pepsi IPL 2014 season. Now the users of the mobile TV app will be able to enjoy all the Pepsi IPL action on their handsets. DigiVive has partnered for content with Times Internet, the digital arm of the Times of India Group. Apart from all the matches, the users will also be able to watch match repeats and highlights as all this will be available in the Video-on-Demand section. Pepsi IPL channel will be clubbed into existing subscription packs of nexGTv and hence users can simply subscribe to these packs.
G.D. Singh, director, DigiVive said, ?We are contended to offer the live streaming of all the matches of Pepsi IPL 2014 to our users second time in a row. Cricket is a religion in India and there are a lot of emotions involved with the sport. This is our one step towards our commitment of offering the best-in-class content. We have witnessed immense success during the last Pepsi IPL seasons too and are very bullish this time again.?
On the tie-up with Times Internet, Harshavardhan T, Business head ? IPL, said, ?Pepsi IPL is a huge sporting extravaganza and has huge viewership. The viewership is increasing on various forms and on various platforms. We are really excited that we have tied up with nexGTv. This partnership will enable an even larger reach for this cricketing tournament.?
