Mxit, South Africa?s mobile social network has announced the launch and availability of its mobile instant messenger application in India.
Mxit enables users to avail features even on normal phones, which otherwise are only on smart phones. Mxit is a feature phone user?s key to unlock functions usually reserved for smart phones. A simple prerequisite of a basic data connection enables a feature phone user to experience smart phone features by downloading the app. Mxit breaks the norm of exclusivity to smart phones, making an array of apps and games available for any Mxit user.
Mxit is available for download across more than 8,000 different feature phones, smartphones and tablets. It will provide the growing 550 million feature phones users across India with the ability to affordably use their basic data-enabled feature phone like a smartphone, with advanced functionality for chat, browsing the Internet and accessing apps and games
Available on Java, Nokia, iOS, Android, Blackberry and Windows phone operating systems, it allows 300+ characters as compared to 140 characters in a SMS. It even works on basic 2G connection with limited memory and is fast & data light in its functioning. Mxit is customized for each user as per their region. Currently available in English & Hindi, the team is working towards offering 10 Indian languages (Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, Punjabi, Assamese and Oriya) within 6 months.
