According to a new report by analytics firm PredictiVu, mobile phone retailers are witnessing record demand for high-end phones, priced above Rs 40,000 across India’s tier 2 and 3 towns and cities.
According to PredictiVu, the split between metros and non-metros in the Rs 40,000 and above category is 80:20 at present and will narrow down to 65:35 when the year ends. The smartphone industry would have closed this gap even further if component shortages had not slowed the supply of phones across segments and launches, especially in smaller cities.
Nevertheless, PredictiVu has warned that consumers are more likely to shop at exclusive stores rather than outlet stores in smaller towns and cities. It has seen growth coming from Surat (Gujarat) and Guntur (Andhra Pradesh) amongst others.
