Mary Meeker?s 2015 report on internet trends brings out interesting facts about the growth of mobile internet in India. Meeker is part of Kleiner Perkins Caufield & Byers and leads Digital Growth Funds, targeting high-growth internet companies.
Following are the key highlights for Mary Meeker report on state of the internet in India:
In India the e-commerce model is driven highly by mobile. Snapdeal, Flipkart are receiving close to 70 per cent of their business order from gross merchandise value from mobile, which is much higher than e-commerce giants from China like Alibaba.com and JD.com.
Over 41 per cent of the e-commerce market in the country is driven by mobile traffic, which is the highest compared to other country. India is ahead of China, UK, France, Brazil and the United States, when it comes to e-commerce and mobiles.
India?s mobile internet traffic accounts for 65 per cent of the total internet traffic in the country, higher than most other countries. The only country which has a higher percentage of mobile internet traffic is Nigeria. Of the total internet traffic in the country, the share of mobile internet traffic in Nigeria stands at 76 per cent.
Mobile wallets are on the rise with Paytm leading the market with over100 million users.
Facebook, Truecaller, CandyCrush, MXPlayer are among India?s top Android applications by usage.
