Mobext, the mobile marketing brand of Havas Digital, has launched a proprietary global mobile messaging platform called Simplified Automated Messaging (SAM) in India. SAM enables companies to run multi-country mobile messaging campaigns.
SAM can be used by companies to run multi market projects, shopper marketing campaigns and mobile customer relationship management and loyalty programs.
SAM is managed and hosted in the Philippines. The platform is already live in the Philippines and Argentina. India is the first country in Asia where SAM has been rolled-out. It will be next rolled out in Indonesia, China and Singapore.
Also, Havas Digital plans to launch SAM in other markets such as Brazil, Mexico, Colombia, Chile, UK, Poland, Portugal, Spain, France, United States and Canada by end-2012.
