Indian smartphone maker Micromax Informatics has invested in MiMedia, a consumer cloud provider that enables consumers to access their personal content such as photos, videos, music, files on any device.
This is the first international investment by Micromax, which is gearing up for an initial public offering. The investment in MiMedia is part of the company?s strategic vision of building an ecosystem of devices and services. Earlier, Micromax had made a strategic investment in ixigo, India?s leading mobile travel search and marketplace.
Micromax has set-up a mergers and acquisitions team to look at technology startups across the United States, Europe, Israel and India.
