Meta has appointed Vikas Purohit as director of global business group in India to lead the strategy and delivery of the charter that is focused on the country’s leading advertisers and agency partners. Purohit will report to Arun Srinivas, director and head of Ads Business for Meta in India.

As a part of his role, Purohit will spearhead the company’s strategic relationship with the country’s leading brands and agencies to drive Meta’s revenue growth across key channels in India, as well as partner with the media and creative ecosystems for accelerating adoption of digital tools by the largest advertisers and agencies. He will have the company’s key business vertical teams, agency teams, and business solutions teams reporting to him.

An Indian Institute of Management (IIM) Bangalore alumnus, Purohit comes with more than 20 years of experience in senior business, sales and marketing roles at companies such as Tata CLiQ, Amazon, Reliance Brands, Aditya Birla Group and Tommy Hilfiger. Before joining Meta, Purohit was serving as CEO of Tata CLiQ. He started his career at Aditya Birla Group before joining Tommy Hilfiger and then heading retail at Reliance Brands. At Amazon, he played an instrumental role in leading and building Amazon Fashion.