Meta has appointed Dilpreeta Vasudeva as the head of marketing for business messaging, which includes WhatsApp, Instagram and Messenger.

Prior to this, Vasudeva worked as the founder of CMO Access. She has previously served as the head of marketing transformation, financial services at Bharti Enterprises, and head of marketing at Jio Studios. She has also worked with Tata Play, Microsoft Corporation, Times Internet Limited, Tech Mahindra and Radisson.

Vasudeva has worked alongside senior leadership teams of multinational companies and Indian conglomerates garnering rich experience in over seven categories and functional disciplines of marketing.

She holds a master’s in strategy and marketing from the Indian School of Business.