The transformation in the messaging landscape will be brought about through faster, better and global connectivity and by a new generation of socially connected subscribers using mash-ups, online real-time content aggregation, targeted advertising, masses of apps, and reduced entry level through APIs ? the list is endless.
Players with limited telecom-services experience but extensive web-app experience are generating such strong competition that some operators have become little more than bit-pipes to over-the-top (OTT) players. Both the game and the playing field have changed.
