The ministry of electronics and information technology (MeitY) has launched Start-up Accelerators of MeitY for Product Innovation, Development and growth (SAMRIDH) programme to create a conducive platform to Indian software product star-ups to enhance their products and securing investments for scaling  their business.

The programme is being implemented by MeitY Start-up Hub (MSH).

The SAMRIDH programme will focus on accelerating the 300 start-ups by providing customer connect, investor connect, and international immersion in next three years. Also, an investment of up to Rs 4 million to the start-up based on current valuation and growth stage of the Start-Up will be provided through selected accelerators. It will also facilitate equal matching investment by the accelerator / investor. The programme aims to further the Indian start-up growth which has seen the emergence of 63 Unicorns is now the third largest Unicorn hub globally with a total valuation of $ 168 billion.

Speaking at the launch of SAMRIDH Scheme, IT and Telecom Minister Ashwini Vaishnaw, said that the initiative will not only provide the funding support to the startups but will also help in bringing skill sets together which will help them to become successful. Reiterating the vision of Prime Minister, he stated that technology and energy of youngsters is a great potential source of energy for inclusive development. The minister, further said that our society as we stand today requires lots of initiatives, new products and new services which will create a better life for the marginalised sections of the society and for those who are at bottom of pyramid and are living in remote parts of country, where main stream development has eluded them. The technology can play a role in accelerating and in taking the quantum jump in reaching out to people which would have taken many years. Using the energy of startups these areas can be reached within months. He said, employment in traditional as well as new age industries is a stated mission of our government and is also the vision of Prime Minister Shri Narendra Modi. Initiatives and schemes like SAMRIDH will help accelerate the implementation of that vision.

While speaking at launch event, Ajay Prakash Sawhney, Secretary, MeitY, said that SAMRIDH scheme will pick up startups that are ready for acceleration stage and will provide them with funding support, mentorship and a lot of other support that is required by startups at this stage. The scheme heralds a very important milestone in our journey towards building confidence in our startup community.