Meghbela Cable & Broadband Services has announced the launch of host of services that would revolutionise the world of entertainment for residents of West Bengal.
Meghbela has launched a voice-enabled Android Box for consumers looking to convert their regular TV sets into a Smart TV. Powered by Google Assistant, the Android Box provides access to premium OTT platforms and more than 150 Live TV Channels. The customers can dive into the world of superfast broadband with upto 250 Mbps speed and experience ad-free entertainment and music with Amazon Prime, Zee5, Hungama, Hubhopper, ShemarooMe, Gaana along with Bengali OTT Players like Hoichoi, Addatimes and Bongo TV. The Android Box can be connected to any TV through an HDMI port or AV input. The TV screen will then display the Android 9 interface, through which a customer can toggle and browse content across popular OTT platforms and Live TV channels.
There are three long duration tariff plans available for consumers in Kolkata and Rest of Bengal-quarterly (Rs 5,250), half-yearly (Rs 9,000) and yearly (Rs 15,000). There are four monthly plans on offer as well- Rs 1000, Rs 1,249, Rs 1,499 and Rs 1,549 with varied benefits. Meghbela has also introduced a zero cost EMI facility in partnership with HDFC Bank to make it convenient for customers to pay in interest-free EMIs of 3/6/9/12 months. Not only this, Meghbela has partnered with Oriental Insurance to offer their customers Corona Kavach health insurance worth Rs 100,000 to protect them against Covid 19.
Meghbela which boasts of 10,000 Kms of over-head fibre network and 2,000 Kms of underground optic-fibre-cable has also rolled out fixed line voice services which will provide subscribers unlimited free local & STD voice calls to any network. As part of the service, the subscribers can also use the Meghbela App to make or receive calls whilst connected to the closed Wi-Fi network. This service is being launched in Kolkata initially and will be rolled out in a phased wise manner in other markets.
Commenting on the launch, Tapabrata Mukherjee, cofounder & director, Meghbela Broadband said “Covid-19 has fast tracked digital adoption. Work from home, learn from home and entertainment from home are the few take-aways of the time. In this fast-changing scenario, while access to superfast internet has become a necessity, customers are also looking for convenience. That’s the gap which Meghbela intends to fill with the launch of our bundled quad-play services in West Bengal, which will transform how residents of West Bengal consume media. With a single connection, our discerning consumers will get access to unlimited superfast internet, unlimited voice calling, access to premium OTT platforms and Live TV channels. We are hopeful that this will propel us to double our subscriber base by CY21”
Meghbela Broadband which currently boasts of a broadband customer base of more than 150,000 in West Bengal is looking to more than double its subscriber base and acquire nearly 200,000 new subscribers by the end of 2021. While the Meghbela Android Box will be launched in Odisha, Bihar and Jharkhand shortly, the company is also planning to launch an IPTV platform nationally.
Commenting on their expansion strategy, Indranil Bhattacharya, cofounder & director, Meghbela Broadband said, “We began our journey in 2007 and since then Meghbela as an organisation has come a long way. We aspire to become a national player soon. We will launch the Android Box in East India in phases across Odisha, Bihar and Jharkhand. Soon we would be launching our IPTV platform which will give us a pan- India presence.”