Maveric Systems has appointed B. Sriram as senior vice president of the sales support function.

In this capacity, Sriram will be responsible for creating a global sales support organisation, and building collaborative relationships with IT product companies, system integrators, sourcing advisories, consulting firms and analysts.

Sriram brings to the table over 25 years of experience. Prior to joining Maveric, he worked at HCL Technologies, the TVS Group, Kotak Mahindra, General Motors Acceptance Corporation and Dell International.