As director at Intex Technologies, Keshav Bansal is striving to help the company achieve its goal of becoming the foremost technology brand globally. “The primary aim has always been to successfully position brand Intex in such a way that it continues to resonate strongly with both internal and external stakeholders,” he says.
Bansal initially joined the company’s logistics department and later moved to the marketing team. He has implemented several innovative marketing ideas and positioned Intex as a preferred consumer electronics brand. “I built a strong aspirational connect by bringing on board leading actors such as Farhan Akhtar and Mahesh Babu as brand ambassadors. Driven by my passion for sports and cricket, I was successful in enhancing brand Intex’s connect with youth by venturing into the Indian Premier League (IPL) and buying the Rajkot IPL team. This has given the opportunity to catapult brand Intex beyond the realms of technology,” says Bansal.
Bansal feels that the telecom industry is undergoing a lot of changes in terms of acceptability, marketing spend and customer demands. The key challenge today is meeting the rapidly changing needs of mobile users across the country. He also says that the changing global and domestic scenario has made it important for the industry to consider leapfrogging towards advanced manufacturing trends. “Virtual reality is another key trend and many companies are looking at it as the next big technology stop,” he adds.
Speaking about his management style, Bansal says, “I strongly believe that it is always the team that delivers, and not an individual and I make sure this message goes out to each and every team that works with me. As a leader, one has to lead by example, only then people start having confidence in you.” He tries to maintain discipline in both his personal and professional life and likes to pre-plan his work.
Bansal holds a bachelor’s degree in business administration and management from the Manchester Business School. He is a fitness enthusiast and likes to start his day early. He enjoys adventure sports like skydiving and scuba diving.
In his spare time, he loves watching movies with his family at home. “Every individual is taught about the importance of a family since childhood days and I have been blessed to grow up in a 15-member joint family,” he says.