Reliance Jio has signed a strategic partnership with Mzaalo, a gamified video and entertainment ecosystem, to deliver digital entertainment content on JioPhone.

The parties, through this partnership, aim at delivering digital entertainment to underserved audiences in the rural markets. As per term of the contract, Mzaalo will offer its content catalog and rewards on the JioPhone devices, which will be freely accessible to rural Indians.

The partnership will enable over 150 million JioPhone users to enjoy Mzaalo app’s content library of more than 12,000 titles, including bollywood movies, regional cinema along with original series, music videos and earn rewards across more than 600 brand partners.

Mzaalo can be downloaded from the JioStore on JioPhone devices. Users can consume premium content and get rewarded.