Jio Haptik Technologies has partnered with customer service software firm Zendesk in an effort to help businesses transform customer experience and combine AI-driven automation with human-powered empathy.

As part of this partnership, Haptik will act as the frontline of customer service to automate answering routine queries and improve first-response time for businesses that use Zendesk.

Further, this integration will seamlessly transfer complex queries to human agents on Zendesk Chat. It will also enable an automation-first strategy across popular messaging such as WhatsApp, Facebook, Twitter & Line messenger.