itel has announced the launch of its exclusive and experiential retail store in Jaipur, Rajasthan. To elevate the buying experience of its customers, itel exclusive store called as itel Home is spread across a 270 sq. ft. area and located in one of the key markets with maximum footfalls. These itel Home stores would showcase itel range of products such as mobiles-smartphones, feature phones, smart gadgets, TV, soundbars across different segments. The exclusive store in Jaipur will also display futuristic artificial internet of things (AIoT) products from itel to enhance customer experience and journey.
In line with the brand’s philosophy of ‘’itel hai. Life sahi hai’, this is yet another step in being an enabler that provides better life to its customers by way of superior, trendy, and immersive product experience stocked under one roof. With its robust offline retail presence in the Rajasthan region, the itel home store would surely drive more and more customers to buy and experience itel range of products that suit their daily needs of communication, entertainment, and infotainment. itel plans to have five such stores across India by 2022 to take this momentous customer experience journey further.
Commenting on the launch, Arijeet Talapatra, CEO, Transsion India, said, “We have had a delightful journey in the last 5 plus years of operations in India garnering trust and loyalty from 80 million happy customers. As a brand itel believes in delivering a superior customer experience and plays an integral role in facilitating convenience of online education, financial transactions, and entertainment/infotainment for its customers in India by virtue of its innovative, affordable, and value-driven range of mobiles – smartphones, feature phones, smart gadgets, and television. With the launch of our itel Home store in Jaipur, we will further elevate the experience of our customers – both minimalists, aspirers, and millennials by showcasing our range of present and future AIoT products. itel Home- retail store will empower its consumers to experience its existing and upcoming range of products first-hand before making their purchase decision. Nearly two in every three smartphone users visit a nearby mobile store for purchasing a smartphone as stated by a recent survey done by research agency CMR. Therefore, itel primarily being an offline-focused brand, we will continue to maintain the strong pace of retail expansion and deepen consumer experience by having a total of 5 such large exclusive stores across India in 2022 to take this experiential journey further.”
The launch of the itel store in Jaipur will set a different course in consolidating the retail network as it will be operated by itel’s channel partners. This retail model will be scalable under the Franchise Owned Company Operated (FOCO) model wherein the Distributors would act as itel ambassadors who will meaningfully engage with the customers to give them a delightful experience across all itel products in an immersive environment. Designed in a modern format to facilitate storage and display, the store ensures an attractive technology experience for consumers.
For the initial six months, consumers will get exciting goodies from itel on their first purchase. At present, in Rajasthan region, itel contributes 29 per cent in the overall market share of the brand. In Rajasthan, itel distribution network has feature distribution presence of 9,500 and smartphone distribution presence of 5,200 supported by 80 service points. Rajasthan is one of the key markets for itel and opening an experiential store is a testament to itel’s commitment to the region.
itel’s has also successfully established its super trendy and cool smart gadgets range and TV range. This accomplishment in little over 5 years of operation in India has been remarkable in the industry. itel’s 80 million plus customer base in India is a true testimony of customers’ trust, acceptance, and reliability of the brand. The product category expansion backed with innovation-led technologically advanced product portfolio has kept the growth trajectory flourishing for itel. itel will continue to democratise technology for the masses across tier II and below towns in India and will continuously bring value proposition products backed by a customised and localised marketing strategy. As per the CMR Insights on the Go Survey, itel has also been recognised as the ‘most popular brand’ and trusted brand in the sub 7,000 segment.
After Agra (Uttar Pradesh), this is the second exclusive retail store inaugurated by itel in Jaipur city.
