As per a report by Counterpoint, China-based Transsion’s sub-brand, itel has retained its top rank in the under Rs 5,000 price segment in the offline space during the quarter ending (QE) December 2019.

As per the report, itel has also secured the top rank in the feature phone segment followed by Samsung.

itel attributes the success to its local mass connect through market initiatives like partnership with a Pro-Kabaddi league team and campaigns on social media platforms like TikTok.