VMC is a technology focused company developing cloud based communication services for service intensive businesses. In an interview with tele.net, Sundeep Misra, Founder & Chairman, VMC Technologies, talks about the increasing need for cloud-telephony services and the success of its MCube solution?
What are your views on the current adoption of cloud-based telephony systems in India? What opportunities do you foresee in this space?
We see that cloud telephony is a big opportunity in India. The world has become very competitive, for businesses to survive will have to think out of box and adopt technologies that will help them succeed. Cloud presents opportunity for businesses to adopt solutions at a low cost and levels the playing field with large players. Cloud telephony also allows businesses to improve rate of return and productivity. Today cloud telephony solutions like MCube are integrated with productivity solutions like campaign management, lead management and support management. These integrated solutions are very affordable and add great value for any business.
How has been the response to your solutions? Which all your industry verticals are you focusing on, at present?
MCube has seen great traction over last couple of years and the business response has been positive. Unlike CRM/ERP and other enterprise solutions, users of MCube see results immediately. This is the reason customers prefer MCube immediately after adoption. MCube is suitable for any industry, however right now we are selling to Real Estate, Educational institutions, FMCG, E-Commerce and others.
What are the key drivers for business growth?
Our business is driven by the fact that the customers are looking to engage with businesses that offer better service. As a result MCube becomes the solution of need today. MCube allows inbound customers to connect to the business in a timely manner. If the business is using the integrated applications then they also track the business all the way to closure. With this support, the small business owner can trust their employees with taking calls and themselves focus on business development, thus the solution is a tool helping them scale to next level.
What are the various strategies that the company is considering to expand its presence in India and enhance its customer base?
VMC has a combination of direct sales and channel partner model. To expand the presence across India we are engaging channel partners in all Tier 2 and Tier 3 cities. The product adds value to channel partners by providing them opportunities to up sell to their existing customer base and open up new clients who will quickly adopt cloud telephony solutions.
What are some of the challenges and concerns before you?
We don?t really have concerns, primarily because the market size is large and customers are adopting the solution. Our primary challenge is to expand across the country. This is the reason why we are looking to engage channel partners.
What is your outlook for the adoption of cloud-based solutions by Indian enterprises over the next few years?
Early adopters of cloud telephony are already reaping benefits and are learning new ways to improve business productivity and stay connected to their clients. Businesses are using the solution to implement help lines, to improve campaign or sales/support response by connecting all sales or support employees to the incoming number. Some businesses have gone a step further by adopting telephony integrated to business productivity applications like lead management, support management and other such automation applications.
Playing it safe never worked well for successful businesses. As the customers become more demanding, every business with have to adopt cloud telephony solution to improve their response to customers. We see several hundred thousand businesses adopting the cloud telephony solutions over the coming year.
