Jonathan Summer, Chief Strategy Officer, JetSetGo India
The travel and hospitality sector is witnessing a notable rebound in the post-pandemic era. Leading organisations in the industry are harnessing new-age solutions powered by artificial intelligence (AI), machine learning (ML), blockchain and internet of things (IoT) to enhance guest experience while staying ahead of the competition. Industry leaders share their views on the key technological trends, their digital initiatives, challenges and the future outlook…
What are the key digital trends transforming the travel and hospitality industry? What are the factors driving this shift?
The private aviation industry is undergoing a significant transformation due to evolving traveller preferences and a heightened focus on sustainability. Travellers are now seeking more personalised and unique experiences beyond traditional tourist destinations. This shift has prompted the industry to adopt digital innovations such as online bookings, virtual tours and contactless payments, necessitating digital literacy training for tourism professionals to enhance the overall customer experience.
As environmental concerns continue to grow, there is a rising demand for eco-friendly and sustainable travel options. Industry-specific upskilling programmes in sustainability practices, ecotourism and responsible tourism are being employed to minimise environmental impact and align with changing traveller preferences. The pandemic has further underscored the significance of safety and health protocols, necessitating training in hygiene, sanitation and emergency response procedures to instil confidence in travellers and ensure their well-being.
What are the main use cases of technologies such as AI, cloud and AR/VR in the sector? How are you leveraging these solutions?
AI plays a significant role in private aviation. First, it predicts when planes need maintenance, ensuring safer flights through data analysis. Second, it enhances customer service by evaluating, learning and improving from customer interactions.
At JetSetGo, we leverage AI to optimise flight routes, predict maintenance requirements and improve customer interaction based on their feedback and preferences. We also use cloud technology to safely store extensive flight data, making it easy for our team to interact and collaborate with each other in real time.
“Private aviation is on the cusp of a major transformation, driven by the convergence of 5G, IoT and automation.” Jonathan Summer
What are some of the challenges faced while deploying new-age solutions? How can these be addressed?
Most of the challenges are centred around data security, integration complexities and the demand for specialised training. To tackle them effectively, it is imperative to establish robust cybersecurity measures to safeguard sensitive data. Furthermore, seamless integration can be achieved and facilitated through meticulous implementation strategies and collaborative partnerships with experienced technology experts.
At JetSetGo, we have an in-house technical team to address these challenges, guaranteeing end-to-end encryption and stringent cybersecurity measures to fortify customer data protection. We also prioritise the implementation of comprehensive training programmes for our staff, ensuring their proficiency in utilising emerging technologies while understanding and adhering to stringent security protocols.
How will 5G, IoT and automation accelerate the digital transformation of enterprises in the sector? What other technology trends do you expect in the future?
Private aviation is on the cusp of a major transformation, driven by the convergence of 5G, IoT and automation. With 5G, communication within the aviation ecosystem will become faster and more dependable, ultimately enhancing safety. Ground staff, pilots and air traffic control will be able to exchange crucial information with minimal delay, facilitating quick decision-making processes. IoT sensors will play a pivotal role by continuously monitoring aircraft components, identifying irregularities and proactively scheduling maintenance before potential issues escalate. Furthermore, automation, complemented by the power of AI, will streamline administrative tasks, optimise flight operations and take customer interactions to new heights.
Going forward, the emergence of sustainable aviation technologies, such as electric and hybrid aircraft, will reduce the industry’s carbon footprint. Blockchain technology may find applications in ensuring transparent and secure transaction processes. Moreover, ongoing advancements in AI and ML will lead to the delivery of highly personalised and efficient services, promising a truly exceptional and tailored private aviation experience for all passengers.
